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Cat Weight Loss: Skinny Kitties

Welcome to The Sam & Sophie Slim Down!

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Project Summary: The Sam & Sophie Slim Down will be a 90-day “Cat Weight Loss Challenge” that will be featured on the Eat. Drink & be Skinny health and fitness blog and promoted through various social media outlets. This is the first official feline-specific, weight loss challenge designated to help owners understand the importance of and how to help their cats achieve and maintain a healthy weight. Through regular video and blog updates, Teresa plans to document Sam & Sophie’s journey to Skinny-Catville.

Project Goals:

  1. Create awareness for the potential dangers of having an overweight house cat.
  2. Educate (and entertain) consumers about various methods and products to support cat weight loss and healthy weight maintenance through a change in diet and increased exercise.
  3. Help Sam & Sophie (fat house cats) slim down closer to their healthy weight.
  4. Gain exposure for primary sponsors and various project partners.

About Teresa Marie

Teresa is armed with Bachelors Degree in Nutrition, a Masters Degree in Business Administration and over 15 years of professional experience coaching and consulting in the weight loss industry. She is a natural health enthusiast, social media expert, avid runner, active blogger and published author. With a successful media presence and track record of leveraging strong written and verbal communication skills, she is focused and driven to motivate, coach and instruct individuals on how to live longer, happier, healthier and more satisfying lives.

She is the creator of the poplar blog Eat. Drink & be Skinny, which has reached over 1.5M viewers since its inception just over 2 years ago and has over 25K email subscribers. She and her team of well educate interns produces original, health related content three times per week and it functions as a revenue generating and successful health and fitness blog.

She is also the owner of two overweight-indoor cats, Sam & Sophie. While she is known for being active and healthy, she is often asked why her indoor cats are so fat? Now, as they approach their senior years, their health is of greater concern. As any responsible and caring pet owner would do, she is shifting her attention to support them in losing weight to extend and improve the quality of this one, of their 9 lives. She is looking forward to transitioning from the “Crazy Cat Lady” to the “Skinny Cat Lady.”

cat weight loss

Meet the Sam & Sophie Slim Down Team!

About Sam & Sophie

While Sam & Sophie are not related, they have lived together as siblings their entire lives. Samson (white kitty) was gifted from a co-worker and Sophie (grey kitty) is a rescue kitty from the pound. Teresa has been their original and only caretaker since they were just a few months old. Due to Teresa’s busy travel schedule and urban lifestyle, the two have grown up as indoor, free-range fed cats. This summer, they will celebrate their 10th birthdays.

While they’ve always been on the slightly larger side, it wasn’t until recently that Teresa decided to take their weight loss more seriously. Samson had a health scare and was taken to the vet immediately and was told by the doctor “Since he’s an old, overweight cat, this could be any number of things….” Ouch! It was the reality check Teresa needed to take action. This summer, as they enter their senior years of life; she has decided to launch this formal campaign to make it more fun, and to hold the three of them accountable to their goals. You can see Sam and Sophie in action with their small cameo appearance in this episode of “Fat Cats in the Skinny Kitchen.”

cat weight loss

Sponsorship Opportunities

Teresa is seeking support for funds for video production, product/supplies and additional social media support from significant brand partners to help create awareness.

Benefits of Sponsorship

  • Exposure to Eat. Drink & be Skinny Audience in up to three designated blog posts.
  • Exposure to 1.6k+ Instagram, 43k+ Twitter, 29k+ FaceBook, 2k+ Pinterest followers weekly.
  • Association with the original and only “cat weight loss” challenge and social campaign.
  • Product exposure for weekly giveaways for consumer involvement.

Consumer Involvement:

  • Invite consumers to have their cats join to “Slimdown with Sam & Sophie.”
  • Prizes for sharing success stories on various social media outlets with program hastags (#samandsophieslimdown, #skinnycat #skinnykitties #petslimdown #skinnycatlady)
  • Feature pet owners success stories and images on Eat. Drink & be Skinny and major sponsor social media properties.

Cat Obesity Health Risks and Facts:

  • According to the APOP (Association for Pet Obesity Prevention), 58% of cats in the US are overweight and 21.4% are classified as obese. This equals approximately 54.3 million cats that are too heavy and 8.1 million cats are obese.
  • Obesity is the number one death threat to all pets right now.
  • Excess weight it pets can decrease life expectancy by 2.5 years on average.
  • Obesity in cats can predispose the cat to diabetes, hepatic lipidosis and arthritis, non-allergic skin conditions, urinary tract disorders, high blood pressure, certain cancers and can shorten their life span.
  • Helping a cat achieve and maintain a healthy weight can increase mobility, energy and alertness in the cat, add years to their life and save the owner potentially thousands of dollars in vet bills.

If you’re interested in a sponsorship opportunity, please contact Teresa directly:

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